Bienvenidos. Welcome.
With over 13 years of leadership experience working with brands, businesses and global artists, my experiences are plentiful, and my capabilities are broad.
As Co-Founder and Chief Operating Officer of Studio Institute, a creative agency in NYC, I had the privilege of leading projects across the entire spectrum of a business lifecycle, from launching seed-stage brands to market, to creating high profile experiences for Fortune 500 companies and global artists.
After a decade at the helm, I am now in an exciting new chapter—leveraging my expertise in creative marketing, operations, and strategic leadership to help brands and teams scale, streamline, and thrive. I love leading teams and fostering an environment where untethered creativity pushes great ideas forward.
In my free time you will find me plotting the next big idea, volunteering in my local community and raising a tiny human.
EXPERIENCE OVERVIEW:
Board Member, VP of Funds Development: THE GOLDEN SHOESTRING 2022-Present
Serve on the board of the non-profit, JLWOS, and lead the committee behind The Golden Shoestring, its primary revenue driver—a women-led, non-profit thrift store. Upon stepping into the role, I led its rebranding and renovations and currently oversee brand marketing and operations. Under my leadership, net revenues have increased over 20%+ YTD and our giving impact has increased by 60%. Store proceeds directly fund grants for community organizations and student scholarships in Westchester County. The Golden Shoestring was awarded Best in Westchester – Consignment Category in April 2024, recognizing our successful rebrand, impactful marketing efforts, and significant growth in awareness and engagement.
Fractional COO | Creative Marketing & Operations Consultant 2024-Present
I bring structure to creativity—ensuring great ideas don’t just stay ideas, but actually get done. After a decade of building, leading, and scaling a creative agency, I now partner with and consult for brands, businesses, nonprofits, and creative teams to bridge the gap between big ideas and seamless execution. I focus on making workflows more efficient, teams more connected, and strategies more impactful—whether it’s scaling creative processes, leading multidisciplinary teams, refining brand storytelling, or executing high-impact projects.
Co-Founder and Chief Operating Officer: Studio Institute, New York, NY, 2014-2024
Co-founded and operated a full-service global creative agency, Studio Institute, which serviced a diverse clientele, from direct-to-consumer, seed-stage brands to Fortune 500 companies and global artists. As key thought partners to our portfolio clients, we provided best in class brand strategy, brand identity, product development, marketing, content and experiential productions. We successfully launched seed stage brands into the market, such as Thousand Fell, Mezcal Rosaluna and Ten to One Rum, owning the full brand lifecycle, from product development and brand identity to launch campaigns and marketing across diverse channels. Executed high profile live productions, runway shows, retail pop ups and global branded experiences that earned international acclaim for artists such as Beyonce and Janelle Monáe, as well as Fortune 500 brands such as Nike and Calvin Klein.
EARLY CAREER:
Lead on multi-million dollar advertising campaigns, from creative development to distribution across all media channels (broadcast, radio, print, digital, OOH and experiential.) Clients include Target, Roc Nation, Mercedes, Columbia Sportswear, Priceline, Mini Cooper.
Chandelier Creative, Executive Producer, 2014 - 2014, New York, NY
Industrial Color Productions, Producer, 2013 - 2014, New York, NY
Butler, Shine, Stern and Partners, Associate Producer, 2010 - 2013, Sausalito, CA
EDUCATION:
Tufts University, BA
OTHER:
English and Spanish Fluency, French conversational
