Bienvenidos. Welcome.
For more than 13 years, I’ve worked across brands, businesses, and global artists, building teams, launching ideas, and leading complex work from strategy to execution.
I spent a decade building and running a successful NYC creative agency serving seed-stage DTC brands, Fortune 500 companies, and global artists. From launching venture-backed brands to market, to producing high profile campaigns and experiences for some of the most recognizable names in fashion, entertainment and culture, the range of work has been broad, and a lot of fun.
Today, I apply my expertise in creative marketing, operations, and strategic leadership to help founders, brands, nonprofits and teams grow, operate better, and thrive. I love leading teams and fostering an environment where creativity can stay untethered, supported by the structure needed to bring great ideas to life.
In my free time you will find me plotting the next big idea, volunteering in my local community and raising two tiny humans.
EXPERIENCE OVERVIEW:
Board Member : THE GOLDEN SHOESTRING 2021-Present
Serve on the board and lead The Golden Shoestring, a women-led, non-profit thrift store. Upon stepping into the role, I led its rebranding and renovations and currently oversee brand marketing and operations. Under my leadership, net revenues have increased over 40% and our giving impact has increased by 200%. Store proceeds directly fund grants for community organizations and student scholarships in Westchester County. The Golden Shoestring was awarded Best in Westchester in Thrift/Consignment Category in 2024 and again in 2025, recognizing our successful rebrand, impactful marketing efforts, and significant growth in awareness and engagement.
Fractional COO | Creative Strategy & Operations Consultant 2024-Present
I bring structure to creativity, ensuring great ideas don’t just stay ideas, but actually get done. After a decade of building, leading, and scaling a creative agency, I now partner with and consult for brands, businesses, nonprofits, and leaders to bridge the gap between big ideas and seamless execution. I focus on making workflows more efficient, teams more connected, and strategies more impactful, whether it’s scaling creative processes, leading multidisciplinary teams, refining brand storytelling, or executing high-impact projects.
Co-Founder and Chief Operating Officer: Studio Institute, New York, NY, 2014-2024
Co-founded and operated a full-service global creative agency, Studio Institute, which serviced a diverse clientele, from direct-to-consumer, seed-stage brands to Fortune 500 companies and global artists. As key thought partners to our portfolio clients, we provided best in class brand strategy, brand identity, product development, marketing, content and experiential productions. We successfully launched seed stage brands into the market, such as Thousand Fell, Mezcal Rosaluna and Ten to One Rum, owning the full brand lifecycle, from product development and brand identity to launch campaigns and marketing across diverse channels. Executed high profile live productions, runway shows, retail pop ups and global branded experiences that earned international acclaim for artists such as Beyonce and Janelle Monáe, as well as Fortune 500 brands such as Nike and Calvin Klein.
EARLY CAREER:
Lead on multi-million dollar advertising campaigns, from creative development to distribution across all media channels (broadcast, radio, print, digital, OOH and experiential.) Clients include Target, Roc Nation, Mercedes, Columbia Sportswear, Priceline, Mini Cooper.
Chandelier Creative, Executive Producer, 2014 - 2014, New York, NY
Industrial Color Productions, Producer, 2013 - 2014, New York, NY
Butler, Shine, Stern and Partners, Associate Producer, 2010 - 2013, Sausalito, CA
EDUCATION:
Tufts University, BA
OTHER:
English and Spanish Fluency, French conversational
